Newsletter 5

Newsletter 5


Los acabados del packaging, claves de diferenciación

Lunes, Noviembre 4, 2013

Tanto el sector de la cosmética como el de la perfumería se caracterizan por una gran competitividad, importantes inversiones en I+D y la necesidad de conseguir productos que se posicionen en el nivel adecuado en los intereses del consumidor. Existe tanta diversidad en la oferta que el consumidor puede elegir entre muy diferentes alternativas, seleccionar los productos que prefiere, y hacerlo siempre en función de su estilo de vida.

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